Breakfast Seminar
Think Like a Digital Product Innovator
Will your customers follow you after you're gone? The rise of social media and advances in technology has given customers more ways to learn about and connect with your company/brand than ever before. As marketers we're trained to think in terms of 30, 60, 90 day campaign initiatives, but in the digital space we have to ask ourselves "what happens all of those websites, games and social programs after the initial push?" The internet is littered with a virtual ghost town of old campaigns. And while nostalgia is nice, a problem arises when customers stumble upon these communications and reject what they see.
This seminar is for companies and agencies to learn how to use technology to build sustainable marketing programs that add value from the start and compound their effectiveness over time. From ideation to launch, post-launch and beyond this seminar will teach you how to think like a digital product innovator.
Who should attend? This seminar is ideal for companies and agencies seeking to encourage a culture of innovation, enhance their creative problem solving skills, and augment their understanding of digital marketing technology.
About the Speaker: Brian Houchins
Sharing an infectious enthusiasm for technology, Brian Houchins has spent the past 14 years helping companies rethink how they connect with customers in the digital space. He is the founder of Groupe Modele, a strategic consultancy specializing in digital marketing, technology implementation and new media training. Brian partners with Fortune 1000 companies, entrepreneurs and technology startups to provide strategic counsel, recognize value opportunities and roadmap success.
Prior to founding Groupe Modele, Brian led the Digital Practice Group at Symmetri Marketing and held marketing and product innovation roles at companies like ShopLocal and Liquidus.
Sponsored by:
