Linda McGovern

Linda McGovern

Executive Vice President

Director of Marketing at USG Building Systems

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Linda McGovern is Director of Marketing for USG Corporation, a building materials manufacturer of Sheetrock Brand Interior Panels and Finishes, Durock® Tile and Flooring Products, SecurockTM Exterior Sheathing and Roofing, and USG Ceilings. In her role, she is responsible for Marketing Communications, Interactive, CRM, Events and Sponsorships, Channel and Field Marketing, and Segmentation. USG’s marketing efforts reflect a variety of programs designed to push messaging out to distributors and retail outlets as well as pull-through efforts targeted towards end users, such as contractors, remodelers, and installers as well as influencers, such as architects, designers and specifiers. 

Prior to joining USG, Linda was Director of Marketing Communications and Global Brand Strategy for Navistar’s Truck Division. She has also worked in marketing for Baxter Healthcare and USF Logistics. 
 
Linda has her Masters in Marketing Communications from Northwestern University and her undergraduate degree in Marketing from the University of Kansas. She is an active member of both the Chicago Chapter of the BMA and the ANA.