Michael Krauss

Michael Krauss is president of Market Strategy Group, a business strategy and strategic marketing consultancy. Krauss has served as the chief marketing officer of DiamondCluster International and as a fellow with the firm. Prior to joining DiamondCluster, he was a principal with OmniTech Consulting Group. Before that, Krauss was the worldwide director of marketing at Andersen Consulting (now Accenture). He led the first global marketing and branding initiative that established Andersen Consulting as a leading worldwide entity. He is also the @ C - Level marketing columnist for Marketing News, the official publication of the American Marketing Association, and serves as co-chair of Chicago Mayor Richard M. Daley’s Council of Technology Advisors. Krauss’ career as a global marketing executive has ranged from chocolate chips to computer chips. He began his career as a product manager at Esmark and later at Keebler. He holds a B.A. and an M.B.A. from the University of Chicago. He also holds a CPA certificate in Illinois. He taught on the faculty of the U of C’s Graduate School of Business in its innovative New Product Development Laboratory. He joined BMA/Chicago in 2001 and has served as a director for four years, executive vice president, program chairman and president.