Keeping Marketing Accountable in a Recession

Turning more browsers into buyers and increasing reach and frequency aren't enough. Success today requires moving beyond increased conversion or "conversational" social media nonsense. It's time to connect renegade strategies like search marketing and brand advertising with business objectives. Jeff Molander spills the beans on moving beyond short-term wins to create sustainable value.  

Come learn how to:

Create radical, new habits that drive measurable customer behavior, Make everything you do tie to specific, immediate business goals, Align yourself with organizations that will ALLOW you to thrive, Comfortably re-define success beyond marketing metrics, Become a respected money MAKER, not just a spender

About Jeff Molander

Jeff Molander helps business leaders identify new opportunities to make more money by challenging contemporary marketing practices.  He’s recovering Internet advertising executive who’s well-known as a hopeful skeptic – constantly seeking more return on marketer’s investments.  Jeff is an author, passionate speaker and CEO of Molander & Associates Inc..  He’s been helping entrepreneurs, investors, ad agencies, government agencies and multi-channel retailers justify investments in digital advertising and ecommerce since 1997 – specializing in performance-based, content-focused marketing strategies.  Jeff is a Gerson Lehrman Group Leader – distinguishing him as top 5 percentile international Technology & Media consultant. 

Molander cut his performance marketing teeth in 1999 upon joining client, Performics Inc. where he helped found and grow the Web marketing services company.  Performics was acquired by DoubleClick for $65 million in 2004 and Google Inc. in 2007.

In addition to consulting and public speaking, Molander guides a handful of early stage companies and is an investor and board member of Calgary-based Shopster.com.  He proudly works along side of some of the brightest stars in interactive learning, marketing and e-commerce by selectively participating in advisory boards and Boards of Directors such as recently-acquired, EcomXpo.

He is a business blogger (eConsultancy, Shop.org and JeffMolander.com), veteran podcaster and a regular, sought-after speaker at a variety of trade conferences and academic functions including ad:tech, the Direct Marketing Association, The National Retail Federation (Shop.org), Electronic Retailing Association and Loyola University’s Graduate School of Business.  Molander is regularly published in a variety of news, financial services, advertising and marketing journals including Business 2.0, Inc. Magazine, Forbes Small Business, MarketingSherpa, SeekingAlpha.com, Internet Retailer Magazine, Catalog Success Magazine, DM News and is a regular columnist at Target Marketing Magazine.  In 2009, he is slated to release Ignorance Economy, an insider’s exposé on digital advertising and media economics and Paying for Performance, an executive pocket guide to digital performance marketing. He blogs at www.jeffmolander.com.

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