The Power of Holistic Innovation

Fraley is the author of Jack’s Notebook: A Business Novel About Creative Problem Solving, which takes on the subjects of innovation and problem solving in the genre of a fast-paced thriller. In it, Fraley displays his insights into the creative behaviors and practices that bring about innovation.
Fraley is a proven innovator in both medical software and interactive entertainment, and he now works as an innovation process coach to many organizations seeking to improve their results. He advocates a “holistic approach” that involves people, processes, products and culture.At the February RoundTable, Fraley will provide a snapshot of what needs to be considered in the big picture of innovation management. He’ll provide ideas and specific tools that managers can implement immediately to improve aspects of their innovation systems. The tools have to do with imagination (thinking with vision), ideation (thinking up new product and service concepts) and idea management (making sure ideas are thoughtfully evaluated, recorded and acted upon).
Fraley contends that innovation is the most critical ongoing challenge any business faces, and he knows how difficult it is for organizations to consistently innovate over the long haul. Despite sincere and energetic efforts, “silver bullet” approaches often miss their target. What works more consistently is a holistic approach, according to Fraley.

About Greg Fraley
Gregg Fraley works as an innovation process coach to Fortune 500 companies and does frequent keynotes and workshops on creative thinking, innovation, problem solving and new product development. He writes articles about innovation and is the author of Jack’s Notebook: A Business Novel About Creative Problem Solving (Nelson Business, 2007), a business thriller that teaches Creative Problem Solving methodology.
 
In the early 1980s, Fraley worked with Warner Cable’s QUBE interactive television project, where he won an Emmy award for writing and a cable ACE award for innovation. His entrepreneurial resume includes senior management and/or ownership positions in several b-to-b software companies. He was a founder of Med-E-Systems, a software firm that developed Smart Scripts, the first wireless prescription system for physicians.
Beyond classic business experiences, Fraley has had extensive training over a 20-year period in creative problem solving, ideation, graphic facilitation and improvisational comedy (with Player’s Workshop of Second City and Improv Olympics, both in Chicago). He’s also a published illustrator.
Fraley is a member of the National Speakers Association (USA). He currently splits his time between a home in Buckinghamshire, England, and Three Oaks, Mich.

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