Social Media Series, Part 1

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Learn How B2B Companies Can Use the 
Social Media Explosion

“Markets are conversations. Conversations are fire. Marketing is arson.”
- The Cluetrain Manifesto

The kickoff will be led by Fleishman-Hillard’s B2B Digital Practice Group Leader, Alex Kepnes, and CME Group Director of Corporate Communications Allan Schoenberg . 

The panelists will share best practices for getting  B2B companies off the ground using social media, and will include insights on how to get started, and how to manage the program, including risks and rewards. 

They will share experiences and aim to answer many of the “getting started” questions, such as “will social media really do anything for my business?” “Where do we start?” “Who should own social media?” and “How much of the marketing budget should go towards it?”

Get the insights and learn best practices of other B2B companies who are using social media to drive business goals. Among the practices that will be discussed is a four-step process created to help business customize a social media strategy. The process includes:

     • Exercises in listening to what’s already being said about your business online
     • Defining your company’s policy for responding to existing dialog
     • Determining what content your business should be creating and sharing  
     • How your social media strategy integrates with other marketing programming 
     • Building and managing daily experiences related to a social media program, including perceived and real pitfalls and rewards. 
 

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