State of Search in B2B

State of Search in B2B moderated by BMA board member,
Jennifer Howard, Head of B2B Markets, Google

We will cover:
- Changing audience behavior in B2B search
- How search is changing/shaping the buying process
- How to capitalize on these changes
- How tro apply search at all phases of the purchase funnel

Panelists include:

- Erik Engman, Manager of eCommerce Investment, W.W. Grainger
- Jeff Woelker, Senior Digital Strategist, Slack Barshinger
- Barb Gilles, Team Leads - B2B Markets, Google

Sponsored by: