Today’s Marketer, Tomorrow’s Growth Leader?

Traditional marketers today live in a short-term world, built on an ever- narrowing platform of marketing communications and promotions. They are often limited to running agency relationships and enabling the sales force, and are constantly being squeezed for funds they do not have. But the days of marketing strategies and business strategies being created separate and apart from one another are coming to an end. The best marketers are now creating integrated perspectives that start with the growth aspirations of the entire organization. Marketers and the C-suite can take action to allow CMOs to engage better with the executive team and ultimately ensure that they take a leadership role when it comes to the overall growth strategy.

Join us as Scott M. Davis, author of The Shift, which outlines how marketing executives can become successful catalysts for growth within their organization. Scott will discuss the increasingly important role of marketing in the boardroom and how it should have more impact on company growth. He will provide advice and practical tools which will allow you to devise new and better ways to win over new customers while building deeper and more meaningful relationships with current customers - all while keeping competitors at bay.

About Scott Davis

Scott has 20 years of brand, marketing strategy, and new product development experience that he has brought to bear for many Prophet clients, including GE, ExxonMobil, The Carlson Companies, Johnson and Johnson, The Wrigley Company, Boeing, Payless ShoeSource, and Allstate.

Scott is the author of Brand Asset Management: Driving Profitable Growth Through Your Brands (2000), named one of the top 30 books of 2000 by Executive Book Summaries. Scott's second book, Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth was published in 2002 also to highly regarded reviews. His third book, The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Drivers will be released in Spring 2009.

His previous work experience includes 12 years at Kuczmarski & Associates (K&A), an innovation and branding consulting company, where he was Senior Partner and founder of the Brand Asset Management™ practice. Prior to K&A, Scott worked at Procter & Gamble, where he focused on a number of top global brands.

Scott is a member of the Chicago Olympic Marketing Committee, responsible for developing the pitch to bring the Summer Olympics to Chicago in 2016. He is also currently working with the City of Chicago and Mayor Daley and his team on a major rebranding initiative for the city.

Scott speaks at and chairs branding conferences for organizations such as The Conference Board, American Marketing Association, American Management Association, and the Association of National Advertisers. He is frequently cited in publications such as The Wall Street Journal, USA Today, BusinessWeek, Brandweek, Marketing News, Management Review, Advertising Age, and Crain's.

Scott is an Adjunct Professor at the Kellogg School of Management at Northwestern University, a featured speaker at the University of Chicago's Executive Program on "Marketing Services Companies," and a guest lecturer at other top graduate schools, including NYU, Harvard, Notre Dame, Medill, and Columbia.

Scott earned a Master of Management from the Kellogg School of Management at Northwestern University in Marketing, Finance, and Management Strategy and a B.S. in Marketing Management from the University of Illinois.

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