March 2011

Our luncheon speaker in March has an innovative formula for achieving ROI, that is – Return on Investment, and that’s through...ROI – Recognition of Individuals. 
 

Join us on Thursday, March 3^rd, as Bob Thacker, Senior VP of Marketing and Advertising at Office Max, demonstrates how collaborative brainstorming across multi-functional teams of key stakeholders, can generate big ideas and a tremendous return on investment for your marketing initiatives.
 

While OfficeMax is one of top leading retailers for office products, they also have a significant presence in the B2B community. In his six-year tenure, Bob Thacker has focused on building a culture of marketing innovation that spans the entire organization, in which big ideas can trump big budgets, and recognizes that sometimes those big ideas are generated well outside of the traditional marketing organization. 
 

As the seventh luncheon in our series for Marketing Innovators, you will not want to miss Bob’s presentation to help you discover innovative ways to unleash the full potential within your own organization.
 

I’d also like to call your attention to the March 4^th deadline for the Tower Award nominations. Each year, we receive hundreds of submissions of the leading creative work for award consideration. For your company or clients, it’s a great way to showcase your work in advertising, online, branding and social media. The award deadline is quickly approaching on March 4^th, and the ceremony will be held on May 11^th.
 

We’re also gearing up for our annual fundraiser, auction and social gathering: BizBash 2011. Each year, this event gets bigger and better. We’re celebrating the Tenth Anniversary of BizBash…and the experience, no doubt, will be 10-times the experience of prior years! Many of you know, this is a great opportunity to donate and purchase auction items at a tremendous value, and to support BMA. For sponsorship or media opportunities, please contact our Executive Director, Marla Schrager.
 

The event calendar is jam-packed with great programs throughout the next few months: the breakfast seminar series for Social Media is in full swing, an upcoming social event for Young Professionals is planned, as well as the ongoing Marketing Innovators’ Luncheon series. Check out the website for the full details.  

And join us, March 3^rd, when OfficeMax takes the stage of BMA Chicago.