PRESIDENT’S MESSAGE
At this time of year I always look forward to the first day of spring, but this year I am particularly excited. That is because the first day of spring is Thursday, March 20, the same day of our March MarketingMasters luncheon seminar.
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FEBRUARY ROUNDTABLE
Making Your Brand
A Conversation Piece
Join Paul Rand (top) and Patrick Rooney of Zocalo Group LLC as they explore word of mouth’s potential in business-to-business marketing at BMA’s Breakfast RoundTable seminar on Tuesday, Feb. 12, at IIT’s Stuart School of Business.
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