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BMAIL CHICAGO

May 2010

Chicago Chapter of the Business Marketing Association

Thursday, May 6, Luncheon

Why Purpose Trumps Mission and Vision in B-to-B ~ Since its inception as a car radio maker 80 years ago, Motorola has been constantly redefining its reason for being. But for Eduardo Conrado, a company’s purpose goes beyond mission and vision statements. Join the CMO of Motorola’s b-to-b business on Thursday, May 6, when he keynotes BMA’s next MarketingMasters Luncheon Seminar. Conrado will explore the power of organizational purpose and how communicating what you stand for can help you deliver what no one else can.

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